Rippleeffectsmarketing's Blog

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Archive for Tips

Free Marketing Tips, The Real Meaning of V A L U E

Tips, advice and free marketing know how:

Network as much as you can with efficiency. Do trade shows and when you do, have a plan and work the plan. Drive traffic to your booth and always provide VALUE.

Don’t be inconsistent with your advertising; inconsistency is a waste of money and time. Frequency is key. You want to stay top of mind with your target customers? On average for a succesful campaign in a given week or month, (depending on the call to action needed,) it takes four to five times for your message to reach your target demographic repeatedly.

Be willing to spend some money with a savvy marketing consultant like Ripple Effects Marketing in your local market or one who is accustomed to the marketplace cause they lived in it themselves. A professional and talented marketing/advertising consultant can guide you down the right path the first time and save you money by informing you of better efficient marketing means that better target your potential customers.

If you want to stay top of mind with your potential customers look for ways to establish yourself as an expert in your field. EX: Write articles in trade journals, blogs, social networking sites, speak at professional engagements. There are plenty of organizations, networking groups, or non-profits who are always seeking speakers for their luncheons and engagements at no cost. Here is your chance to network AND be seen as an expert in your field.

In today’s culture everyone is hustling to get things done. Time is very valuable to most since it is more of a challenge these days to get more time. So when it comes to marketing materials keep in mind that they should be BRIEF, CLEAR, CONCISE and focused on keeping the “What’s In It for Me?” in mind within your content for the reader.

Ripple Effects Marketing & Web Design always suggests two last things:
1.) Never let your business become a chore for you and try to have fun. Remember your passion and the one thing you are most passionate about in your business. Let it shine through in reaching out to your customers.
2.) Provide value in all you do.

V ery
A utomatic
L iking/Love
U nderstood by
E veryone ………….for your business!©
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Tips, advice and free marketing know how:

Ideas Used
Idea Initiator, Innate Creative Thinker

Tips, advice and free marketing know how:

Network as much as you can with efficiency. Do trade shows and when you do, have a plan and work the plan. Drive traffic to your booth and always provide VALUE.

Don’t be inconsistent with your advertising; inconsistency is a waste of money and time. Frequency is key.

Be willing to spend some money with a savvy marketing consultant like Ripple Effects Marketing in your local market or one who is accustomed to the marketplace cause they lived in it themselves.  A professional and talented marketing/advertising consultant can guide you down the right path the first time and save you money by informing you of better efficient marketing means that better target your potential customers.

Look for ways to establish yourself as an expert in your field. EX: Write articles in trade journals, blogs, social networking sites, speak at professional engagements.

ALL marketing materials should be BRIEF, CLEAR, Concise and Focused keeping the, “What’s In It for Me?” in mind within your content.

Ripple Effects Marketing & Web Design always suggests two last things:
1.) Never let your business become a chore for you and try to have fun. Remember your passion and the one thing you are most passionate about in your business. Let it shine through in reaching out to your customers.
2.) Provide value in all you do.

V ery
A utomatic
L iking/Love
U nderstood by
E veryone ………….for your business!©

To buy or not to buy? Pampering still needed.

Today’s economy I know people are cutting back and not spending more which
causes
a ripple effect to the business owners I deal with daily. Some have cut
back on their advertising which is really the one thing that will keep them afloat.    
Visit us at RippleEffectsMarketing.com for more info.


Think about it for a moment:
Your one act of not making a purchase causes a huge ripple effect in the market. 
It not only affects one business owner or person but trickles down to many.

For Instance:
Cut back 1. – Your weekly or monthly massage you pamper yourself to not only helps
decrease your stress level, but increases your circulation and loosens the lactic acid
build up for a healthier more relaxed you.  So you say to yourself, “this is not a bill. “Bye,
bye massages…for now.”

a.)    Eventually your masseuse looses that monthly income and has to cut back on
purchases of oils and lotions or such.

b.)    The vendor that sells her these massage products looses monthly income

c.)     This vendor then has to cut back spending on something they do monthly and the
trickle of the ripple effect starts all over again!                                       

 d.)    Did I mention your stress levels get higher now that your body does not have that
monthly massage fix?  Your body and mind is used to that pampered state.

 e.)    Don’t forget that your masseuse was advertising in the Triad’s hottest award-winning
magazine for women and they cut back in their advertising. So here starts yet another
ripple effect.  OK, I REALLY hate this trickle! ….8-)

 I would like to propose a lets fight the recession buying day! Make a purchase of $40 or
less on one marked day. Enticing? I would love to know what you empowering women think
of this idea if you would like to share.

To help with that added stress for those missing out on monthly massages and to fill those
hunger pains too, visit
http://www.self.com/health/2009/03/a-stress-reducing-shopping-list?mbid=yahoo.
  
     – – – -Keep Smiling!- – – – –
 

Marketing To Women

As a woman in let’s say experience
in the following seven categories:
•  Working Mom
•  Business Owner
•  Full-time white-collar worker
•  Homeowner
• Special needs parent
Single Mom
•  Gen Xer
I definitely am part of the 85% of
those women who make any buying
decision and can help with ideas to
market to them.
So what do I look
for you ask?
As a working mom my time is limited
so whatever saves me time is key.
As a business owner my time and
money are limited so I choose avenues
that might require more of my time
BUT save me money.
As a full-time white-collar worker
I value treating myself to a few girly
things like latte or blouse to lift my
spirits further from working a hard
work week.
As a home owner I choose only
working with services my friends
have used and trusted.
As a special needs parent (the mother
of a toddler who has  autism
spectrum disorder
,) I will make
financial sacrifices to ensure my
son has extra training and help
to build always on his God-given
strengths. Einstein, Newton and
other huge contributors of society
were born with it, I want to make
sure my son hones in on his obvious
strengths.
As a previous single mom and to
some degree still am (husband lives in
another state along with me being the
sole financial provider) I put my God,
son, and husband before me and
always prioritize my spending.
As a Gen Xer I love all the new
gadgets and gizmos that help me
stay organized and saves me time.

As a business owner R.E.M. looks
to provide our clients with:
• A unique vision and honest
perspective of looking through
the eyes of their target customers.
• Create ways and viral marketing
ideas to capture a customer’s way
of thinking to talk more about your
business. After all we should know
your customer’s perspective of
thinking if we fall in any of your
six categories, right?
Did I also mention 16 years of
marketing and sales experience?
Can you gather how I am trying to
target my potential new client?
How am I doing?

Because we like to prove we
never compromise our integrity
please follow this link
as one of our sources for the %
above and to gain even more
insight and facts on how to better
market to women
http://www.inc.com/articles/2003/01/25019.html

Environment Marketing in a Fast Paced Economy and Tracking Results

What is environment marketing? Acknowledging different lifestyles and behaviors according to the atmosphere around you and circumstances that affect your customers buying power can help you create more effective means of measuring results. To remain competitive you need to of course develop a strategic marketing plan that eventually leads your business to take advantage over your competitors.There are many little things Ripple Effects Marketing & Web Design does for its clients that make them stand out over their competitors. Seeing opportunities in this fast paced environment and in poor circumstances like low consumer spending habits is key.. Don’t give up. People want to feel loved, appreciated, and accepted and you as a business owner can connect on a deeper level with your current customers now by recognizing more of their personal behaviors in their environment. By doing so your current customers in turn will do your marketing for you through viral marketingWord of mouth is the BEST form of advertising.Now we can’t give away all our secrets at Ripple Effects Marketing & Web Design cause we want potential new clients to contact us so we can perform our unique marketing strategies FOR them. But here is an example that one big chain gas station recognized in people’s need to do more in less time by providing a service, convenience and saving the consumer time. Kudos to Sheetz gas station marketing team that put “order food” touch screens by the gas pumps. The card you use to swipe to pay for gas applies to any food you order.  In addition Sheetz marketing’s creation of their new television campaign, “Feel the love,” touches on the consumer psyche to lift you up.    For more marketing insight please contact us.   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦  

E-Mail Marketing compare before you buy (Read this and save time in your search.)

Today most business owners know that e-mail marketing is one of the most cost efficient means of keeping in touch with your customers in a personal way. But what email service provider do you use to send your email announcement or newsletter out?Here is what I found in my weekend long search:
• Costs more in startup fees then you think
• Not all email marketing companies are the same
• The most widely used email marketing service provider, Constant Contact® is NOT the best according to my findings and criteria
• One email marketing provider, Vertical Response® took four hours to send out my newsletter. Reason being it had to be sure the addresses I provided were not spam. I respect that, but when you need to send out a message that is time sensitive, four hours is too long in my book.
• If you look hard enough you might find a real champion such as that which I found in MailChimpMailChimp  has a great user interface, extra tools, lower monthly cost and positive quirky aspects like messages that say, (“Well, Nicole. Aren’t you a cheeky monkey!”) that makes this MY chosen monthly email service partner.

Most companies want a licensing fee of $700 or more just to start and then your monthly cost ranges on your total subscriber list. With MailChimp it automatically archives all my clients email newsletters, supplies me links to post the newsletter to most social bookmarking sites and provides clear concise stats on open rate, bounces and clicks. Another positive factor I found in MailChimp is pay as you go pricing. This is a great way not to get locked into a monthly fee if you don’t send out monthly newsletters.

Don’t waste your time with: Constant Contact®, Exact Target®, Vertical Response®, I Contact, Campaigner™, or Emma®.  MailChimp is a real champ!

Rest, Reassurance, Realization

• Rest- You are only as good as your mind, body and mental spirit so be sure to give it a rest when it needs it.
• Reassurance – That your higher power and creator is true to his word and is always with you.
• Realization- In this fast paced society we live in make the distinction that you can do it! Once you realize that you are the creator of your own dreams, doors just might start opening for you to make it happen. But have a plan.

Euphemisms remind us of certain practices or rules to live by.  One important cliche I often have to remind myself of that was given to me by a very special college instructor in my earlier years is,  “stop and smell the roses.” Of course back then I could not fully understand what that meant. I value those words that were given to me for it helped me learn to rest, be reassured and realize the more important things in life are simple.
From a marketing perspective, it does not have to be so complex. You know that other euphemism, K.I.S.S? “Keep It Simple Stupid.” 
  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦  ♦