Rippleeffectsmarketing's Blog

Unique ideas. Unique solutions. Creative results.

Free Marketing Tips, The Real Meaning of V A L U E

Tips, advice and free marketing know how:

Network as much as you can with efficiency. Do trade shows and when you do, have a plan and work the plan. Drive traffic to your booth and always provide VALUE.

Don’t be inconsistent with your advertising; inconsistency is a waste of money and time. Frequency is key. You want to stay top of mind with your target customers? On average for a succesful campaign in a given week or month, (depending on the call to action needed,) it takes four to five times for your message to reach your target demographic repeatedly.

Be willing to spend some money with a savvy marketing consultant like Ripple Effects Marketing in your local market or one who is accustomed to the marketplace cause they lived in it themselves. A professional and talented marketing/advertising consultant can guide you down the right path the first time and save you money by informing you of better efficient marketing means that better target your potential customers.

If you want to stay top of mind with your potential customers look for ways to establish yourself as an expert in your field. EX: Write articles in trade journals, blogs, social networking sites, speak at professional engagements. There are plenty of organizations, networking groups, or non-profits who are always seeking speakers for their luncheons and engagements at no cost. Here is your chance to network AND be seen as an expert in your field.

In today’s culture everyone is hustling to get things done. Time is very valuable to most since it is more of a challenge these days to get more time. So when it comes to marketing materials keep in mind that they should be BRIEF, CLEAR, CONCISE and focused on keeping the “What’s In It for Me?” in mind within your content for the reader.

Ripple Effects Marketing & Web Design always suggests two last things:
1.) Never let your business become a chore for you and try to have fun. Remember your passion and the one thing you are most passionate about in your business. Let it shine through in reaching out to your customers.
2.) Provide value in all you do.

V ery
A utomatic
L iking/Love
U nderstood by
E veryone ………….for your business!©

Search Engine Optimization Facts

Blogging

Facts: Nearly 88% have successfully increased measurable Search Engine Optimization (SEO) objectives as a direct result of blogging.

Facts: according to Nielsen Oct. 2007 the top blogging sites are:
1.) Blogger
2.) Six Apart TypePad
3.) WordPress
4.) TMZ
5.) LiveJournal
6.) XANGA
7.) Engadget

Blogging will help all your internet marketing goals but must be maintained at least 3-4 times a week with new content. Now as you can probably see by noticing delayed updates to this blog that I don’t follow these rules personally for my business. So why am I contradicting myself here!  As a full service advertising and marketing firm I believe in always provided value so I hope you will find this blog useful. Because my focus is on R.E.M.’s clients, our time is used up at the end of the day maintaining our clients websites and performing their internet marketing initiatives that we are willing to sacrifice our own.  Consider your own initiatives and blog on things that you are passionate about and maintain frequency updating your content. Or perhaps hire a professional blogger through Ripple Effects Marketing to assist you. We are passionate about sharing our innate creative ideas to enhance your business.

Tips, advice and free marketing know how:

Ideas Used
Idea Initiator, Innate Creative Thinker

Tips, advice and free marketing know how:

Network as much as you can with efficiency. Do trade shows and when you do, have a plan and work the plan. Drive traffic to your booth and always provide VALUE.

Don’t be inconsistent with your advertising; inconsistency is a waste of money and time. Frequency is key.

Be willing to spend some money with a savvy marketing consultant like Ripple Effects Marketing in your local market or one who is accustomed to the marketplace cause they lived in it themselves.  A professional and talented marketing/advertising consultant can guide you down the right path the first time and save you money by informing you of better efficient marketing means that better target your potential customers.

Look for ways to establish yourself as an expert in your field. EX: Write articles in trade journals, blogs, social networking sites, speak at professional engagements.

ALL marketing materials should be BRIEF, CLEAR, Concise and Focused keeping the, “What’s In It for Me?” in mind within your content.

Ripple Effects Marketing & Web Design always suggests two last things:
1.) Never let your business become a chore for you and try to have fun. Remember your passion and the one thing you are most passionate about in your business. Let it shine through in reaching out to your customers.
2.) Provide value in all you do.

V ery
A utomatic
L iking/Love
U nderstood by
E veryone ………….for your business!©

Grammy Awards in Greensboro?….Almost! The first annual Save the Arts Awards show will provide a red carpet leading all to this first time in history event.

Greensboro, NC March 6, 2010 –

Thanks to founding members Rasheem Pugh, a Grammy award-winning songwriter and North Carolina State House Representative Alma Adams, coming to the Carolina Theatre March 20, 2010 at 6:00 p.m. will be the opportunity for Triad citizens to experience the ambiance, notoriety and elegance that you find like that at the Grammy Awards each year. There are award shows to recognize every facet of talented people around the world from the Olympics, Academy Awards to People Choice Awards but none that recognize the best of creative visual minds of painters, sculptors, architects and photographers. The first annual Save the Arts Awards show will do just that and feature a VIP reception with introductory red carpet leading all to this first time in history event right here in Greensboro.

Save the Arts Awards show is committed to acknowledging artists who have made major contributions to the art and design of our great nation by awarding painters, sculptors, architects and photographers with the coveted Save the Arts award. The awards show will also provide another opportunity to increase the awareness of the arts culture from around the world and its vital importance in how it influences us all in our everyday lives. Have you ever imagined life with no art? Imagine – no pictures, no paintings, no sculpture, no buildings… What would the world be without a different and creative perspective to enlighten, inspire and magnify God’s  beauty that surrounds us?

Out of the painters category the nominees are: Charles Bibbs, Joe Bergeron, John Holyfield, Juan Logan, Larry Poncho Brown, Leo Rucker, Leroy Campbell, Raul Montero, Roderick Vines, Ted Ellis and Vandorn Hinnant.  Out of the photography category the nominees are: Sheila Pree Bright, Titus Brooks Heagins, Otis Hairston Jr. and Andrea Ellen Reed. Out of the sculptors category the nominees are: James Barnhill, David H. Turner, Frank Holder and Margaret Warren. Annie Lee and Lynne Pittard of Visual Artists Network will also be recognized for their lifetime commitment to the arts and presented with the Quintessence Lifetime Achievement Award.

One of the many reasons Mr. Pugh and Representative Adams originated Save the Arts, Inc. is to bridge the gap between art communities to create one great art community and finally recognize the most talented and accomplished individuals representing their respective field of visual art.  Democratic Representative of North Carolina State House District 58 and a former College Administrator and Professor of Art at Bennett College, Alma Adams says, “the arts provide young people with an authentic learning experience that engages their minds, hearts and bodies; it can enhance creativity, self-discipline, and the skills and confidence necessary to meet the challenges encountered during their lives. Arts education is a necessity – not a nicety.”

Save the Arts Center presents the 1st Annual Save the Arts Awards Show  held at the Carolina Theatre March 20th at 6:00 p.m. Tickets are $123.50 to $33.50, depending on seat location. Discounts are available for Greensboro city employees, students, seniors and groups of 10 . A $1.50 restoration fee is added to the price of each ticket. For a sneak peek, please visit the Save the Arts website at www.savetheartsawards.com or purchase tickets here.

Cali Pearl Financial, NC registered investment advisor, is one of twenty-seven local Triad businesses that are a supporter and sponsor of this esteemed awards show that specializes in fee-only financial planning and investment advice. On behalf of the Save the Arts Steering committee, Mr. Pugh, Alma Adams and Cali Pearl Financial and our other contributing sponsors, we would be honored to have you attend the Save the Arts Awards Show that will be held on March 20, 2010 in Greensboro, NC at the Carolina Theatre.

New SEO tips on Google ranking changes.

In celebration of Jesus’ birth, R. E. M. wishes you a joyous holiday season full of long-lasting memories, peace, relaxation and fun. May the New Year bring you good health, growth and wisdom with much prosperity.Valuable Search Engine Marketing Tips: 

  • Search engines are looking more favorably on video content. Consider using more video applying SEO techniques that also draws the website user in.
  • Pay-Per-Click advertising campaigns can be rewarding when used properly incorporating Google analytics for tracking your campaign behaviors.
  • Google and Yahoo quality score algorithms have changed, “instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad’s landing page into account.”- How are your landing pages stacking up?
  • BEWARE- Google will soon be reducing website search ranking scores with slower page loading times.
  • Is your whole website search engine friendly? Will the web crawlers or spiders find enough links on EACH of your pages that go to other pages within your own website?
  • Are you optimizing EACH page of your site and thinking in these above terms? If not, Ripple Effects Marketing can help. Bridging the gap between search engine marketing and what website users expect, it is important to better understand their desires and incorporate them into your web design processes. Want to create your own website and see what R.E.M.’s website solution can really do for your business?

Men Are Wearing “The Pink Slips” Forcing Loss Of Breadwinner Status As Women Surpass Men In Workforce. Cali Pearl Financial Steers Career Women During Dramatic Historical Shift.

Greensboro, NC -2009 President Obama declared it himself, manufacturing jobs that are male-dominated will not be a huge part of the economic recovery; and women will be the bread winners for some time. From jobs to video games to social networking there’s an evolution seen in gender roles like never before. With a shrinking job force women are becoming the bread winners as they are quickly surpassing men on the nation’s payroll for the first time in US history while taking traditionally male dominated jobs. Sherri Brown, founder and president of Greensboro based Cali Pearl, a registered investment advisory firm- no affiliation with banks or other brokerage companies- sees a custom niche in helping career-minded women sort out their fiscal responsibilities. Women who are “too busy” or unsure about their financial options can now have a “financial concierge.”  With Cali Pearl’s unique structure to offer cooperative dialogue with client’s existing CPA firm, attorney, or financial planner, it is one of the first Triad wealth advisors to serve as a personal agent to help synchronize the pieces of clients’ financial puzzles. “A woman’s financial situation is often unique, and an individual approach as personal agent or “financial concierge” to financial planning is essential in today’s marketplace,” says Brown. Women can now have a connection with a company that speaks their language.


Emerging Statistics

  • Over 60% of the nations wealth is now controlled by women.
  • Sixty-eight million women are working full-time
  • Women account for almost 47% of the labor force

As a career-minded business woman, Brown comes from a place of understanding. She identifies with the trend in a shifting economy and mentality, as well as what it means for working women to reshape how they view income and wealth accumulation. Brown provides knowledge, support and resources to professional women who are serious about their money and their future.

About

Cali Pearl Corporation was founded on the principle of Fiduciary Responsibility which means your financial planning interests always come first. We offer fee-only financial planning and investment advice. Our ultimate goal is to provide you with objective advice and guidance so you can be confident that the counsel you are receiving is in your best interest. The Cali Pearl Corporation, is a NC Registered Investment Advisor – for more information see www.calipearl.com.

To buy or not to buy? Pampering still needed.

Today’s economy I know people are cutting back and not spending more which
causes
a ripple effect to the business owners I deal with daily. Some have cut
back on their advertising which is really the one thing that will keep them afloat.    
Visit us at RippleEffectsMarketing.com for more info.


Think about it for a moment:
Your one act of not making a purchase causes a huge ripple effect in the market. 
It not only affects one business owner or person but trickles down to many.

For Instance:
Cut back 1. – Your weekly or monthly massage you pamper yourself to not only helps
decrease your stress level, but increases your circulation and loosens the lactic acid
build up for a healthier more relaxed you.  So you say to yourself, “this is not a bill. “Bye,
bye massages…for now.”

a.)    Eventually your masseuse looses that monthly income and has to cut back on
purchases of oils and lotions or such.

b.)    The vendor that sells her these massage products looses monthly income

c.)     This vendor then has to cut back spending on something they do monthly and the
trickle of the ripple effect starts all over again!                                       

 d.)    Did I mention your stress levels get higher now that your body does not have that
monthly massage fix?  Your body and mind is used to that pampered state.

 e.)    Don’t forget that your masseuse was advertising in the Triad’s hottest award-winning
magazine for women and they cut back in their advertising. So here starts yet another
ripple effect.  OK, I REALLY hate this trickle! ….8-)

 I would like to propose a lets fight the recession buying day! Make a purchase of $40 or
less on one marked day. Enticing? I would love to know what you empowering women think
of this idea if you would like to share.

To help with that added stress for those missing out on monthly massages and to fill those
hunger pains too, visit
http://www.self.com/health/2009/03/a-stress-reducing-shopping-list?mbid=yahoo.
  
     – – – -Keep Smiling!- – – – –